Articles

• THE EFFECT OF WORK-LIFE BALANCE AND BURNOUT JOB SATISFACTION OF PART-TIME UNIVERSITY STUDENTS KARAWANG STRUGGLE BUANA

  Fendi Irawan, Suroso, Flora Patricia Anggela, Benny Gunawan

  1-15

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• MARKETING MIX STRATEGY ANALYSIS IN INCREASING VISITOR INTEREST AND PURCHASE DECISIONS AT HIDDEN GEM SAUNG KOFFIE HIDEUNG, PUNCAK SEMPUR

  Reonaldi Andress, Sihabuddin

  16-23

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• STRATEGIES TO INCREASE CUSTOMER LOYALTY THROUGH SERVICE QUALITY, HEALTH AWARENESS AND CUSTOMER SATISFACTION STUDIES ON PUBLIC SECTOR SERVICES PERUMDA TUGU TIRTA DRINKING WATER CITY OF MALANG

  Prof. Dr. Rofiaty, S.E., M.M., Nurul Hidayatinnisa

  24-44

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• THE EFFECT OF INTERACTIVE MARKETING AND ELECTRONIC WORD OF MOUTH ON BRAND AWARENESS OF SOMETHINC PRODUCTS

  Evelyn Sutanto, Budi Christanto, Revlin Lestari Gunawan, Windy Mulyadewi

  45-58

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• CHOOSING A CAREER IN PUBLIC ACCOUNTING: DO JOB MARKET PROSPECTS MATTER MORE THAN FINANCIAL REWARDS?

  Lili Wahyuni, Najwa Tsurayya, Rita Dwi Putri, Witra Maison, Juita Sukraini

  59-68

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• DETERMINANTS OF FINANCIAL SATISFACTION IN THE COMMUNITY IN GARUT REGENCY

  Alysa Nur Fauziah, Nizar Alam Hamdani, Asri Solihat

  69-78

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• ANALYSIS OF THE IMPLEMENTATION OF TARGET COSTING TO IMPROVE PRODUCTION COST EFFICIENCY AT PT DASAPLAST NUSANTARA

  Muhammad Farrel Agrinanda K., Novrida Qudsi Lutfillah, Erlin Melani

  79-87

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• ANALYSIS OF POLITICAL MARKETING FACTORS IN THE 2024 SIMULTANEOUS REGIONAL ELECTIONS IN SUKABUMI CITY

  Muhammad Anzhar Pratama

  88-101

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• DIGITAL TRANSFORMATION IN MANAGEMENT ACCOUNTING: TECHNOLOGY, ANALYTICS, AND INNOVATION

  Isnaini Nur Farikhah, Novrida Qudsi Lutfillah, Alisha Zahra Sadiyah Hakim

  102--112

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• PREPARATION OF ACCOUNTING INFORMATION SYSTEM FOR MSMES BASED ON SAK EMKM (Case Study on Agung Jewelry Store)

  Elmer Setiawan Sek, Lilis Lasmini, Awaliawati Rachpriliani

  113-134

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• ANALYSIS OF THE IMPLEMENTATION OF THE S/4HANA PRODUCT APPLICATION SYSTEM ON THE INPUT OF PRODUCTION RESULTS AS CORPORATE SUSTAINABILITY (CASE STUDY ON PT PINDODELI PULP & PAPER MILLS -2 DEPT NCR UNIT COATER & REREELER)

  Alfreda Faisa Pratama, Lilis Lasmini, Awaliawati Rachpriliani

  135-158

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• EXPERIMENTAL MARKETING AND BRAND TRUST: KEY FACTORS IN ENHANCING REPURCHASE INTENTION IN THE RETAIL SECTOR

  Rahyuniati Setiawan, Asri Solihat, Mohammad Soni, Lindayani

  159-171

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• FROM CONCEPT TO REALITY: EXAMINING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE VIA COMPETITIVE ADVANTAGE

  Rahyuniati Setiawan, Nizar Alam Hamdani, Teten Muhammad Sapril Mubarok, Mohammad Soni

  172-184

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• THE IMPACT OF GREEN INNOVATION AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE HERBAL MEDICINE INDUSTRY

  Anggun Oktavia Herlianti, Nizar Alam Hamdani, Sukma Nugraha, Didit Supriyadi, Zhalsya Zhuditiawati

  185-193

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• SELF-EFFICACY AND DIGITAL TRANSFORMATION AS DRIVERS OF ENTREPRENEURIAL SUCCESS

  Anggun Oktavia Herlianti, Nizar Alam Hamdani, Sukma Nugraha, Teten Muhammad Sapril Mubarok, Nayla Sifa Nurul Annisa

  194-201

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• UNCOVERING THE CONNECTION BETWEEN PRODUCT INNOVATION AND BUSINESS PERFORMANCE: PERSPECTIVES FROM AKAR WANGI (VETIVER) HANDICRAFT INDUSTRY IN GARUT

  Galih Abdul Fatah Maulani, Nizar Alam Hamdani, Nizam Ahmad Fuadi, Didit Supriadi, Adi Adiansyah

  202-211

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• THE ROLE OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL IN AFFECTING INTENTION TO PURCHASE ECO-FRIENDLY FASHION PRODUCTS

  Nabilandra Fortuna, Nicholas Wilson, Metta Metta, Sheren Feilicia Chandra, Fanny Darmawan

  212-223

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• EVALUATING HOW PROFITABILITY, GROWTH, AND SIZE INFLUENCE COMPANY VALUE

  Veny, Yonathan Christanto, Livia Valerian, Maureen Aurelia

  224-234

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• INFLUENCE PROFITABILITY, LEVERAGE AND COMPANY SIZE ON FIRM VALUE OF CONSUMPTION SECTOR COMPANY

  Veny, Vianty Adella Santo, Cecilia Theadora, Dean Hebert Adrian, Josse Mario

  235-245

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• THE ROLE OF SOCIAL MEDIA CONTENT IN AN EFFORT TO INCREASE BRAND AWARENESS OF KOPI TOKTOK INDONESIA

  Gabriel Matius Wijaya, Puji Isyanto, Neni Sumarni

  246-259

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• DIGITAL TRANSFORMATION: THE ROLE OF AI IN STRATEGIC DECISION-MAKING FOR ENTREPRENEURS

  St Salmah Sharon, Annisa Nadya Farnillah, Natali Ikawidjaja

  260-272

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• ETHICAL DIMENSIONS OF ARTIFICIAL INTELLIGENCE-ENABLED ACCOUNTING FROM THE PERSPECTIVE OF PANCASILA: NAVIGATING GLOBAL ECONOMIC REALITIES

  St. Salmah Sharon, R.A. Widyanti Diah Lestari, Lince Bulutoding, Muh Arif, Mustika Kusuma Basir

  273-290

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• BEAUTY GETS SMARTER: AI PERSONALIZATION FOR NEXT-LEVEL SHOPPING

  Erwin , Muchtar

  291-305

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• SUSTAINABILITY AND AI ADOPTION IN WOMEN’S ENTREPRENEURSHIP: OVERCOMING FINANCIAL, DIGITAL, AND POLICY BARRIERS

  Jason Agustinus Priyogo Utomo, Monalisa, Carolina Mustikarini, Deasy Widya Hayer, Efan James William Chendry

  306-313

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• THE IMPACT OF EMPLOYEE COMPETENCE ON PERFORMANCE IN THE HOSPITALITY INDUSTRY: EMPIRICAL EVIDENCE FROM HOTEL GAMMARA MAKASSAR

  Mustika Kusuma Basir, St. Salmah Sharon, Muchtar, Afrizal Firman

  314-320

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• INTEGRATING THE UNEN-UNEN BECIK KETITIK ALA KETARA INTO INDIVIDUAL MORALITY AS A CORRUPTION PREVENTION SYSTEM

  Syifaatuz Zadida Ilyas, Endra Ridho Nuriyanto, Nazih Akmal, Fibra Ingwie

  321-327

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• THE ABILITY OF ARTIFICIAL INTELLIGENCE (AI) IN IMPROVING AUDITOR PERFORMANCE: LITERATURE STUDY

  Endra Ridho Nuriyanto, Syifaatuz Zadida Ilyas, Nazih Akmal, Fibra Ingwie

  328-344

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• THE INFLUENCE OF CREATIVITY ON ACHIEVING KAIZEN PERFORMANCE THROUGH WORK MOTIVATION IN THE PRINTING DEPARTMENT OF PT DNP INDONESIA

  Supriyadi, Enjang Suherman, Rena Augia Putrie

  345-360

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