THE ROLE OF EMPLOYEE INTERNAL COMMUNICATION IN IMPROVING PERFORMANCE AT PT JAYA KENCANAMAS FARMA

Abstract

PT Jaya Kencanamas Farma, is a health pharmaceutical sub distributor company which will start operating in 2022. The aim of this research includes internal communication in the dimensions of internal communication, relationships orinteractioncommunicationinternal, as well as obstacles in internal communication. Using a qualitative descriptive approach research method, this research involves interviews, observation and documentation studies as data collection methods and uses data source triangulation validity techniques. The research results show that internal communication within the company PT Jaya Kencanamas Farma has an important role in improving employee performance. The condition of the communication dimensions, both vertically and horizontally, internally at PT Jaya Kencanamas Farm is mutually sustainable to carry out structural work processes, personal and group communication relationships are also carried out maximally to improve performance. However, there are main obstacles in internal communication in the form of miscommunication which occurs due to lack of clarity in the direction of communication and interpretation of messages. The company has made various efforts to improve the quality of internal communications to improve employee performance