THE ROLE OF ACCOUNTANTS IN BUILDING ORGANIZATIONAL CULTURE AND IMPLEMENTING GOOD CORPORATE GOVERNANCE IN MODERN BUSINESS

Fibra Ingwie; Syifaatuz Zadida I; Endra Ridho N; M. Nazih Akmal U

Fibra Ingwie Universitas Brawijaya
Syifaatuz Zadida I Universitas Brawijaya
Endra Ridho N Universitas Brawijaya
M. Nazih Akmal U Universitas Brawijaya

Keywords: Good Corporate Governance; agency theory; company image.

Abstract

Good Corporate GovernanceUltimately it became an important issue, especially in Indonesia which felt the worst impact of the crisis and continues to this day. Apart from that, the large number of cases of violations committed by issuer companies in the capital market handled by the Capital Market Supervisory Agency (BAPEPAM) shows the low quality of GCG practices in our country. The issue of Good Corporate Governance is a central theme at the beginning of the 21st century and is one of the factors that can increase the value of a company's image so that the company has superiority in the field of quality of service for its customers and the quality of life that can be obtained by its employees. Agency Theory is based on contractual relationships between members of a company, where the principal and agent are the main actors. The principal is the party who gives the mandate to the agent to act on behalf of the principal, while the agent is the party who is given the mandate by the principal to run the company. The agent is obliged to be responsible for what the principal has entrusted to him. This research is a qualitative type of research with an exploratory approach. This research found that the role of accountants in building organizational culture and implementing GCG in modern business has a positive impact on the quality of customer service and employee life. This confirms the hypothesis that strong GCG practices can improve the company's image and provide significant added value for stakeholders.