SERVICE QUALITY ON CUSTOMER SATISFACTION ASIA RESTO KARAWANG

  • desniyanti Universitas Buana Perjuangan Karawang
  • Rieke Retnosary Buana Perjuangan University, Karawang
  • Early Yani Buana Perjuangan University, Karawang
Keywords: Service quality, customer satisfaction

Abstract

This research aims to determine the quality of service on customer satisfaction of Asia Resto Karawang. This type of research uses descriptive methods with a qualitative approach. In this method, surveys are carried out by searching for data through interviews, observing directly at the research location and presenting the results of observations in the form of discussions. The results of this research are that the quality of service at Asia Resto has deficiencies in the dimensions of physical evidence (tangible) and responsiveness, this is proven by the results of interviews. So it can be concluded that service quality has a very strong relationship with consumer satisfaction, which means that when service quality is improved, consumer satisfaction will increase and contribution influences consumer satisfaction.

Published
2024-05-08