Sistem Pendukung Keputusan Pemilihan Media Sosial sebagai Sarana Promosi UMKM Menggunakan Metode AHP
DOI:
https://doi.org/10.36805/vd126344Keywords:
AHP, Decision Support System, MSMEs, Social MediaAbstract
Micro, Small, and Medium Enterprises (MSMEs) often face challenges in selecting appropriate social media platforms for product promotion due to limited technological understanding, market access, and uncertainty in aligning media features with business needs. This study aims to develop a Decision Support System (DSS) using the Analytical Hierarchy Process (AHP) method to assist MSMEs, particularly Bazki Coffee, in determining the optimal social media platform for promotional activities. The AHP method is applied to analyze relevant criteria such as user reach, engagement, cost-effectiveness, and ease of use and assign precise weights to each criterion. Users can input their preferred social media platforms and criteria into the system, which then calculates the ranking of alternatives based on the weighted criteria. The results demonstrate that this system provides actionable recommendations, enabling MSMEs to make strategic, data-driven decisions efficiently. Additionally, the system reduces time and human resource costs by automating complex decision-making processes. This research highlights the effectiveness of AHP in addressing multi-criteria decision problems and underscores its potential to enhance digital marketing strategies for small businesses. The proposed DSS is expected to empower MSMEs to leverage technology for competitive advantage while optimizing promotional outcomes.
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