Keputusan Berkunjung Pada Destinasi Wisata : Peran Aksesibilitas, Digital Marketing dan Fasilitas
Manajemen Pemasaran
DOI:
https://doi.org/10.36805/manajemen.v10i1.7992Keywords:
aksesibilitas, pemasaran digital, fasilitas, keputusan berkunjungAbstract
The purpose of this study was to determine the effect of accessibility, digital
marketing, and facilities on the decisions to visit partially and simultaneously. The
type of research used is quantitative. The method used in this research was descriptive
and verification method. The sample or respondents in this study were adjusted to be
100 people (tourists). This makes it easier to process data and for better test results. In
collecting data using documentation and questionnaire techniques. The questionnaire
scale used was an interval scale of 1 to 10. The calculation to test the proposed
hypothesis uses multiple linear regression analysis with the help of the SPSS for
windows version 25 application. The results show: (1) Accessibility, digital
marketing, and facilities affect the decisions to visit at the Balong Dalem tourist
attraction. This means that every change in the decisions to visit is influenced by
factors of accessibility, digital marketing, and facilities, (2) Accessibility has a positive
and significant effect on the decisions to visit the Balong Dalem tourist attraction.
This means that proper accessibility can increase the decisions to visit, (3) Digital
marketing has a positive and significant effect on the decisions to visit the Balong
Dalem tourist attraction. This means that effective digital marketing can improve
visiting decisions, and (4) Facilities have a positive and significant effect on decisions
to visit Balong Dalem tourism objects. This means that complete facilities can
improve visiting decisions
Downloads
References
Abdul Ghani, et.al, (2022), Pengaruh Promosi Digital Dan Fasilitas Wisata Terhadap Keputusan Berkunjung Di Desa Wisata Bunihayu Kabupaten Subang, Service Management Triangle: Jurnal Manajemen Jasa Vol. 2 No. 2 November 2022
Adiatma, Et.Al, (2024), Pengaruh Accessibility Dan Social Media Marketing Pada Minat Berkunjung Kembali Di Objek Wisata Taman Wisata Alam Talagabodas, Jurnal Industri Pariwisata , Vol 6, No. 2, 2024
Bagus, I. G. (2017). Pemasaran Pariwisata. Penerbit Andi.
Chintya & Bella, (2020), Pengaruh Social Media Marketing, Fasilitas Wisata Dan Citra Destinasi Wisata Terhadap Minat Wisatawan Berkunjung, Jurnal EKOBISTEK , Vol.9, No. 2, Oktober 2020, Hal 40-48,
Edo, Hilaria,et.al. (2023), Analisis Pengaruh fasilitas dan Aksesibilitas pariwisata pada obyek wisata air panas Mengeruda Kecamatan Soa Kabupaten Ngada, Glory: Jurnal Ekonomi dan Ilmu Sosial.
Jati Paras Ayu. 2021. “Pengaruh Pemasaran Digital Dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Wisata Bahari Di Kepulauan Seribu.” Jurnal Ilmiah Pariwisata. Vol 26 No.3.
Kumar, V., dan W. Reinatz. 2016. Creating Enduring Customer Value. Jurnal Pemasaran. Vol. 80.
Kiswanto, A. H. (2011). Pengaruh Harga, Lokasi dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Dampo Awong Beach. Semarang: Fakultas Ekoomi Universitas Negeri Semarang.
Kotler, A. (2014). Prinsip-prinsip Pemasaran, Edisi keduabelas. Jakarta: Erlangga
Lestari dan Herfianti (2023), Pengaruh Fasilitas dan Sosial Media Terhadap Keputusan Berkunjung Wisatawan Ke Obyek Wisata Gunung Dempo Kota Pagar Alam, Jurnal Entrepreneur dan Manajemen Sains vol.4 No.2, 2023.
Meliani, et.al, (2022), Faktor-Faktor yang Mempengaruhi Keputusan Mengunjungi Desa Wisata Penglipuran, JRMB (Jurnal Riset Manajemen & Bisnis), 7 (1): 102-115; 2022
Miranda et.al, (2024), Pengaruh Daya Tarik Wisata, Aksesibilitas, Fasilitas, dan Electronic Word Of Mouth Terhadap Keputusan Berkunjung Wisatawan di Agrowisata Eptilu, JURNAL SOSIAL EKONOMI PERTANIAN (JSEP), Volume 20, No. 2, Juni 2024, Halaman 173-186
Ningrum, et.al, (2023), Pengaruh Digital Marketing Dan Daya Tarik Wisata Terhadap Minat Berkunjung Di Pantai Botutonuo, Jurnal Ilmiah Manajemen dan Bisnis, Vol 6 No.1 2023
Pratiwiningtyas et.al.,(2023), Pengaruh Sadar Wisata, Aksesibilitas, Fasilitas, Dan Ekuitas Merek Terhadap Minat Berkunjung (Studi Kasus pada Rumah Coklat Bodag), Irtayasa Ekonomika, Vol. 18, No.2, Oktober 2023
Rahmah et.al, (2023), Pemanfaatan Digital Marketing Bagi Destinasi Wisata Di Era New Normal, Student Scientific Creativity Journal (SSCJ) Vol. 1, No. 4
Ruray, Titiek Arifiani, dan Pratama Rheza. 2020. “Pengaruh Daya Tarik Dan Aksesibilitas Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Akesahu Kota Tidore Kepulauan.” Kawasa. Vol XI No.2.
Ryan, K. (2018). Digital Marketing Concept. Jakarta: Gramedia Pustaka Utama
Rifansyah & Sihombing, (2022), Pengaruh Fasilitas, Lokasi dan Daya Tarik Wisata terhadap Keputusan Berkunjung Agrowisata Sawah Desa Pematang Johar Kecamatan Labuhan Deli Kabupaten Deli Serdang, Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Vol.1, No.3 2022: 153-170
Suwantoro. (2015). Dasar-dasar Pariwisata. Yogyakarta: Andi.
Sugiyono. (2014). Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Sunaryo, B. (2013). Kebijakan Pembangunan Destinasi Pariwisata Konsep dan Aplikasinya di Indonesia. Yogyakarta: Gava Media Suwantoro. (2015). Dasar-dasar Pariwisata. Yogyakarta: Andi.
Tarigan, R. S. (2009). Creative digital marketing. Jakarta: PT lex Media Komputindo.
Tjiptono. (2014). Stategi Pemasaran Edisi Pertama. Yogyakarta: Andi Offset.
Yoetti, O. A. (2016). Tours and Travel Marketing. Jakarta: Pradnya Paramita
Downloads
Published
Issue
Section
License
Authors who publish in Jurnal Manajemen dan Bisnis Kreatif agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
