Pengaruh Citra Merek, Kelengkapan Produk dan Customer Experience Terhadap Keputusan Pembelian di UD.Bumi Pertiwi
DOI:
https://doi.org/10.36805/manajemen.v9i1.5738Abstract
The purpose of conducting this research is to determine the effect of Brand Image,
Product Completeness and Customer Experience on Purchasing Decisions at UD.
Bumi Pertiwi. In this study using a quantitative approach. Data collection techniques
in this study used a questionnaire with a Likert scale. The number of samples used
in this study were 100 respondents. The sample selection used purposive
sampling method, namely this method is sampling using certain considerations in
accordance with the desired criteria to be able to determine the number of samples to
be studied. The data analysis technique used in this research is SPSS. The results
showed that Brand Image, Product Completeness and Customer Experience had a
significant positive effect on Purchasing Decisions at UD. Bumi Pertiwi
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