Pengaruh Brand ambassador dan Keuntungan Reksa Dana Pada Minat Mahasiswa Dalam Berinvestasi Reksa Dana Pada Aplikasi Bibit (Studi Pada STIE Satya Dharma angkatan 2019).
DOI:
https://doi.org/10.36805/manajemen.v9i1.5628Abstract
The purpose of this study was to determine the effect o f brand ambassadors and mutual fund benefits on students' interest in investing in mutual funds in Bibit applications (studies at STIE Satya Dharma class of 2019). The analysis technique used in this research is validity and reliability test, classical assumption test, multiple linear regression analysis, and model feasibility test. The results of the study show that Brand ambassadors have an effect on student interest in investing in mutual funds in the Bibit application (Study at STIE Satya Dharma class of 2019) from the results of hypothesis testing with the T test showing that Brand ambassadors have a positive and significant effect on student interest in investing in mutual funds. Profits affect student interest in investing in mutual funds in the Bibit application (Study at STIE Satya Dharma class of 2019) from the results of hypothesis testing with the T test showing that profits have a positive and significant effect on student interest in investing in mutual funds.
Downloads
Published
Issue
Section
License
Authors who publish in Jurnal Manajemen dan Bisnis Kreatif agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
