Analisis Komparatif Kualitas Produk Kopi Gunung Sanggabuana Loji Karawang
DOI:
https://doi.org/10.36805/manajemen.v8i2.5322Abstract
A B S T R A C T
The area to the south of Karawang, to be precise in Mekarbuana Village, Tegalwaru
District, is a protected area used as a tourist area. The main object is the natural
tourism of Mount Sanggabuana with an altitude of 1,074 mdpl.. One of the potentials
in Mekarbuana Village is the potential for coffee farming, for available rice fields
covering an area of 1.71 km², plantations covering an area of 6.01 km² with forest
covering an area of 1.2 km² and ponds or ponds covering an area of 0.02 km². The data
analysis method used is quantitative research and uses a quantitative descriptive
research method design: a comparative study. The sample used in this study were 98
respondents who were consumers in Karawang Regency who had bought "Hideung
Coffee" and "Sanggabuana Coffee". This research uses analysis of paired sample test
which is a statistical test used to test the average difference between two paired or
interrelated variables. Based on the results of the Paired Sample T-Test conducted on
the quality of Hideung Coffee and KoSa Coffee, a p-value of 0.605 was obtained which
was greater than the specified significance level (usually 0.05). This shows that there
is no significant difference between the average quality of Hideung Coffee and KoSa
Coffee. We can maintain the null hypothesis which states that there is no significant
difference between the two coffee products
A B S T R A K
Kawasan di sebelah selatan karawang tepatnya di Desa Mekarbuana Kecamatan
Tegalwaru merupakan Kawasan Lindung yang dimanfaatkan menjadi kawasan
wisata. objek utama yaitu wisata alam gunung sanggabuana dengan ketinggian
1.074 Mdpl. Salah satu potensi di Desa Mekarbuana yaitu potensi Pertanian
kopi, untuk luas sawah yang tersedia seluas 1,71Km², perkebunan 6,01 Km²
dengan hutan 1,2 Km² dan kolam empang atau tambak seluas 0,02 Km². Metode
analisis data yang digunakan adalah penelitian kuantitatif dan menggunakan
metode penelitian deskriptif kuantitatif desain: studi komparatif. Sampel yang
digunakan pada penelitian ini sebanyak 98 responden yang merupakan
konsumen di Kabupaten Karawang yang pernah melakukan pembelian “ Kopi
Hideung” dan “Kopi Sanggabuana”. Penelitian ini menggunakan analisis Uji
paired sample merupakan uji statistik yang digunakan untuk menguji perbedaan
rata-rata dua variabel yang berpasangan (paired) atau saling terkait..
Berdasarkan hasil Uji Paired Sample T-Test yang dilakukan pada kualitas produkKopi Hideung dan Kopi KoSa, nilai p-value yang diperoleh adalah 0.605 yang
lebih besar dari tingkat signifikansi yang ditentukan (biasanya 0,05). Ini
menunjukkan bahwa tidak ada perbedaan signifikan antara rata-rata kualitas
produk Kopi Hideung dan Kopi KoSa. Kita dapat mempertahankan hipotesis
nol yang menyatakan bahwa tidak ada perbedaan signifikan antara kedua
produk kopi tersebut
Downloads
Downloads
Published
Issue
Section
License
Authors who publish in Jurnal Manajemen dan Bisnis Kreatif agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).