IMPLEMENTASI KUNJUNGAN EB BATIK TRADITIONAL SEBAGAI SARANA PEMBELAJARAN MANAJEMEN

Abstract

Indonesia memiliki sentra batik yang tersebar di berbagai wilayah, salah
satunya adalah Kabupaten Cirebon. Kawasan Batik Trusmi di Kabupaten Cirebon
dikenal sebagai salah satu sentra batik dan tujuan wisata belanja di Provinsi Jawa
Barat. Di kawasan ini terdapat banyak toko yang menjual produk batik dan
memberikan pilihan bagi wisatawan belanja yang berkunjung ke kawasan
ini(Safira, Susilowati and Kunci, no date). Kunjungan dilakukan pada EB Batik
Tradisional yang teletak sekitar 3 km dari pusat Kota Cirebon, di Jalan Panembahan
Utara No.1 Plered, Kabupaten Cirebon. EB Batik merupakan salah satu pusat
pengrajin, penjualan baju, dan kain Batik yang terbesar di Cirebon dikenal dengan
sebutan Batik Trusmi. Berdasarkan observasi yang dilaksanakan pada tanggal 28
September 2019 didapatkan bahwa toko EB Batik Tradisional Cirebon berdiri sejak
tahun 1978 dengan lokasi yang strategis diantara puluhan perusahaan batik lainnya
yang berada di kawasan sentra batik Trusmi Cirebon. Kunjungan ini sangat
berhubungan dengan mata kuliah yang telah dipelajari di Universitas Buana
Perjuangan Karawang, seperti mata kuliah Ekonomi Manajerial, Manajemen
Operasi, Manajemen Mutu Terpadu (TQM), dan mata kuliah lainnya.

Indonesia has batik centers scattered in various regions, one of which is
Cirebon Regency. The Trusmi Batik area in Cirebon Regency is known as one of
the centers of batik and shopping tourist destinations in West Java Province. In this
area, there are many shops that sell batik products and provide choices for shopping
tourists visiting the region. The visit was carried out at EB Traditional Batik which
is located about 3 km from the center of Cirebon City, on Jalan Panembahan Utara
No.1 Plered, Cirebon Regency. EB Batik is one of the largest centers of craftsmen,
sales of clothes and fabrics of Batik in Cirebon known as Batik Trusmi. Based on
observations carried out on September 28, 2019, it was found that the EB
Traditional Batik Cirebon store was established in 1978 with a strategic location
among dozens of other batik companies located in the Trusmi Cirebon batik center.
This visit is very related to courses that have been studied at Karawang Buana
University, such as Managerial Economics, Operations Management, Integrated
Quality Management (TQM), and other subjects.