2025. DETERMINATION OF PRIORITY FOR SERVICE IMPROVEMENT USING THE SERVQUAL DIMENSIONS, IMPORTANCE PERFORMANCE ANALYSIS AND ANALYTICAL HIERARCHY PROCESS TO IMPROVE THE  SERVICE QUALITY IN TERMINAL 3 SOEKARNO-HATTA AIRPORT. Industry Xplore. 10, 2 (Sep. 2025). DOI:https://doi.org/10.36805/fdzeeg05.