Vol 2 No 1 (2025): INTERNATIONAL CONFERENCE ON BUSINESS AND ENTREPRENEURSHIP FOR NATION'S SUSTAINABILITY

Articles

• THE EFFECT OF WORK-LIFE BALANCE AND BURNOUT JOB SATISFACTION OF PART-TIME UNIVERSITY STUDENTS KARAWANG STRUGGLE BUANA

  1-15

  • PDF (Inggris)

• MARKETING MIX STRATEGY ANALYSIS IN INCREASING VISITOR INTEREST AND PURCHASE DECISIONS AT HIDDEN GEM SAUNG KOFFIE HIDEUNG, PUNCAK SEMPUR

  16-23

  • PDF (Inggris)

• STRATEGIES TO INCREASE CUSTOMER LOYALTY THROUGH SERVICE QUALITY, HEALTH AWARENESS AND CUSTOMER SATISFACTION STUDIES ON PUBLIC SECTOR SERVICES PERUMDA TUGU TIRTA DRINKING WATER CITY OF MALANG

  24-44

  • PDF (Inggris)

• THE EFFECT OF INTERACTIVE MARKETING AND ELECTRONIC WORD OF MOUTH ON BRAND AWARENESS OF SOMETHINC PRODUCTS

  45-58

  • PDF (Inggris)

• CHOOSING A CAREER IN PUBLIC ACCOUNTING: DO JOB MARKET PROSPECTS MATTER MORE THAN FINANCIAL REWARDS?

  59-68

  • PDF (Inggris)

• DETERMINANTS OF FINANCIAL SATISFACTION IN THE COMMUNITY IN GARUT REGENCY

  69-78

  • PDF (Inggris)

• ANALYSIS OF THE IMPLEMENTATION OF TARGET COSTING TO IMPROVE PRODUCTION COST EFFICIENCY AT PT DASAPLAST NUSANTARA

  79-87

  • PDF (Inggris)

• ANALYSIS OF POLITICAL MARKETING FACTORS IN THE 2024 SIMULTANEOUS REGIONAL ELECTIONS IN SUKABUMI CITY

  88-101

  • PDF (Inggris)

• DIGITAL TRANSFORMATION IN MANAGEMENT ACCOUNTING: TECHNOLOGY, ANALYTICS, AND INNOVATION

  102--112

  • PDF (Inggris)

• PREPARATION OF ACCOUNTING INFORMATION SYSTEM FOR MSMES BASED ON SAK EMKM (Case Study on Agung Jewelry Store)

  113-134

  • PDF (Inggris)

• ANALYSIS OF THE IMPLEMENTATION OF THE S/4HANA PRODUCT APPLICATION SYSTEM ON THE INPUT OF PRODUCTION RESULTS AS CORPORATE SUSTAINABILITY (CASE STUDY ON PT PINDODELI PULP & PAPER MILLS -2 DEPT NCR UNIT COATER & REREELER)

  135-158

  • PDF (Inggris)

• EXPERIMENTAL MARKETING AND BRAND TRUST: KEY FACTORS IN ENHANCING REPURCHASE INTENTION IN THE RETAIL SECTOR

  159-171

  • PDF (Inggris)

• FROM CONCEPT TO REALITY: EXAMINING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE VIA COMPETITIVE ADVANTAGE

  172-184

  • PDF (Inggris)

• THE IMPACT OF GREEN INNOVATION AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE HERBAL MEDICINE INDUSTRY

  185-193

  • PDF (Inggris)

• SELF-EFFICACY AND DIGITAL TRANSFORMATION AS DRIVERS OF ENTREPRENEURIAL SUCCESS

  194-201

  • PDF (Inggris)

• UNCOVERING THE CONNECTION BETWEEN PRODUCT INNOVATION AND BUSINESS PERFORMANCE: PERSPECTIVES FROM AKAR WANGI (VETIVER) HANDICRAFT INDUSTRY IN GARUT

  202-211

  • PDF (Inggris)

• THE ROLE OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL IN AFFECTING INTENTION TO PURCHASE ECO-FRIENDLY FASHION PRODUCTS

  212-223

  • PDF (Inggris)

• EVALUATING HOW PROFITABILITY, GROWTH, AND SIZE INFLUENCE COMPANY VALUE

  224-234

  • PDF (Inggris)

• INFLUENCE PROFITABILITY, LEVERAGE AND COMPANY SIZE ON FIRM VALUE OF CONSUMPTION SECTOR COMPANY

  235-245

  • PDF (Inggris)

• THE ROLE OF SOCIAL MEDIA CONTENT IN AN EFFORT TO INCREASE BRAND AWARENESS OF KOPI TOKTOK INDONESIA

  246-259

  • PDF (Inggris)

• DIGITAL TRANSFORMATION: THE ROLE OF AI IN STRATEGIC DECISION-MAKING FOR ENTREPRENEURS

  260-272

  • PDF (Inggris)

• ETHICAL DIMENSIONS OF ARTIFICIAL INTELLIGENCE-ENABLED ACCOUNTING FROM THE PERSPECTIVE OF PANCASILA: NAVIGATING GLOBAL ECONOMIC REALITIES

  273-290

  • PDF (Inggris)

• BEAUTY GETS SMARTER: AI PERSONALIZATION FOR NEXT-LEVEL SHOPPING

  291-305

  • PDF (Inggris)

• SUSTAINABILITY AND AI ADOPTION IN WOMEN’S ENTREPRENEURSHIP: OVERCOMING FINANCIAL, DIGITAL, AND POLICY BARRIERS

  306-313

  • PDF (Inggris)

• THE IMPACT OF EMPLOYEE COMPETENCE ON PERFORMANCE IN THE HOSPITALITY INDUSTRY: EMPIRICAL EVIDENCE FROM HOTEL GAMMARA MAKASSAR

  314-320

  • PDF (Inggris)

• INTEGRATING THE UNEN-UNEN BECIK KETITIK ALA KETARA INTO INDIVIDUAL MORALITY AS A CORRUPTION PREVENTION SYSTEM

  321-327

  • PDF (Inggris)

• THE ABILITY OF ARTIFICIAL INTELLIGENCE (AI) IN IMPROVING AUDITOR PERFORMANCE: LITERATURE STUDY

  328-344

  • PDF (Inggris)

• THE INFLUENCE OF CREATIVITY ON ACHIEVING KAIZEN PERFORMANCE THROUGH WORK MOTIVATION IN THE PRINTING DEPARTMENT OF PT DNP INDONESIA

  345-360

  • PDF (Inggris)