Proceeding International Conference on Bussiness and Entrepreneurship for Nation’s Sustainability

Articles

• THE EFFECT OF WORK-LIFE BALANCE AND BURNOUT JOB SATISFACTION OF PART-TIME UNIVERSITY STUDENTS KARAWANG STRUGGLE BUANA

  1-15

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• MARKETING MIX STRATEGY ANALYSIS IN INCREASING VISITOR INTEREST AND PURCHASE DECISIONS AT HIDDEN GEM SAUNG KOFFIE HIDEUNG, PUNCAK SEMPUR

  16-23

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• STRATEGIES TO INCREASE CUSTOMER LOYALTY THROUGH SERVICE QUALITY, HEALTH AWARENESS AND CUSTOMER SATISFACTION STUDIES ON PUBLIC SECTOR SERVICES PERUMDA TUGU TIRTA DRINKING WATER CITY OF MALANG

  24-44

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• THE EFFECT OF INTERACTIVE MARKETING AND ELECTRONIC WORD OF MOUTH ON BRAND AWARENESS OF SOMETHINC PRODUCTS

  45-58

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• CHOOSING A CAREER IN PUBLIC ACCOUNTING: DO JOB MARKET PROSPECTS MATTER MORE THAN FINANCIAL REWARDS?

  59-68

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• DETERMINANTS OF FINANCIAL SATISFACTION IN THE COMMUNITY IN GARUT REGENCY

  69-78

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• ANALYSIS OF THE IMPLEMENTATION OF TARGET COSTING TO IMPROVE PRODUCTION COST EFFICIENCY AT PT DASAPLAST NUSANTARA

  79-87

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• ANALYSIS OF POLITICAL MARKETING FACTORS IN THE 2024 SIMULTANEOUS REGIONAL ELECTIONS IN SUKABUMI CITY

  88-101

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• DIGITAL TRANSFORMATION IN MANAGEMENT ACCOUNTING: TECHNOLOGY, ANALYTICS, AND INNOVATION

  102--112

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• PREPARATION OF ACCOUNTING INFORMATION SYSTEM FOR MSMES BASED ON SAK EMKM (Case Study on Agung Jewelry Store)

  113-134

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• ANALYSIS OF THE IMPLEMENTATION OF THE S/4HANA PRODUCT APPLICATION SYSTEM ON THE INPUT OF PRODUCTION RESULTS AS CORPORATE SUSTAINABILITY (CASE STUDY ON PT PINDODELI PULP & PAPER MILLS -2 DEPT NCR UNIT COATER & REREELER)

  135-158

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• EXPERIMENTAL MARKETING AND BRAND TRUST: KEY FACTORS IN ENHANCING REPURCHASE INTENTION IN THE RETAIL SECTOR

  159-171

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• FROM CONCEPT TO REALITY: EXAMINING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE VIA COMPETITIVE ADVANTAGE

  172-184

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• THE IMPACT OF GREEN INNOVATION AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE HERBAL MEDICINE INDUSTRY

  185-193

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• SELF-EFFICACY AND DIGITAL TRANSFORMATION AS DRIVERS OF ENTREPRENEURIAL SUCCESS

  194-201

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• UNCOVERING THE CONNECTION BETWEEN PRODUCT INNOVATION AND BUSINESS PERFORMANCE: PERSPECTIVES FROM AKAR WANGI (VETIVER) HANDICRAFT INDUSTRY IN GARUT

  202-211

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• THE ROLE OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIORAL CONTROL IN AFFECTING INTENTION TO PURCHASE ECO-FRIENDLY FASHION PRODUCTS

  212-223

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• EVALUATING HOW PROFITABILITY, GROWTH, AND SIZE INFLUENCE COMPANY VALUE

  224-234

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• INFLUENCE PROFITABILITY, LEVERAGE AND COMPANY SIZE ON FIRM VALUE OF CONSUMPTION SECTOR COMPANY

  235-245

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• THE ROLE OF SOCIAL MEDIA CONTENT IN AN EFFORT TO INCREASE BRAND AWARENESS OF KOPI TOKTOK INDONESIA

  246-259

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• DIGITAL TRANSFORMATION: THE ROLE OF AI IN STRATEGIC DECISION-MAKING FOR ENTREPRENEURS

  260-272

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• ETHICAL DIMENSIONS OF ARTIFICIAL INTELLIGENCE-ENABLED ACCOUNTING FROM THE PERSPECTIVE OF PANCASILA: NAVIGATING GLOBAL ECONOMIC REALITIES

  273-290

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• BEAUTY GETS SMARTER: AI PERSONALIZATION FOR NEXT-LEVEL SHOPPING

  291-305

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• SUSTAINABILITY AND AI ADOPTION IN WOMEN’S ENTREPRENEURSHIP: OVERCOMING FINANCIAL, DIGITAL, AND POLICY BARRIERS

  306-313

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• THE IMPACT OF EMPLOYEE COMPETENCE ON PERFORMANCE IN THE HOSPITALITY INDUSTRY: EMPIRICAL EVIDENCE FROM HOTEL GAMMARA MAKASSAR

  314-320

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• INTEGRATING THE UNEN-UNEN BECIK KETITIK ALA KETARA INTO INDIVIDUAL MORALITY AS A CORRUPTION PREVENTION SYSTEM

  321-327

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• THE ABILITY OF ARTIFICIAL INTELLIGENCE (AI) IN IMPROVING AUDITOR PERFORMANCE: LITERATURE STUDY

  328-344

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• THE INFLUENCE OF CREATIVITY ON ACHIEVING KAIZEN PERFORMANCE THROUGH WORK MOTIVATION IN THE PRINTING DEPARTMENT OF PT DNP INDONESIA

  345-360

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