INCREASING CUSTOMER SATISFACTION IN COFFEE INDUSTRY THROUGH EXPERIENTIAL MARKETING AND INTERIOR DESIGN (Case Study at Reach Cafe Bandung)

  • Cucu Hodijah Student of Doctoral Study Program in Management, Widyatama University
  • Asep Jamaludin Student of Doctoral Study Program in Management, Widyatama University
  • Neneng Delis Fatonah Student of Doctoral Study Program in Management, Widyatama University
  • Fakhri Munziar Student of Doctoral Study Program in Management, Widyatama University
Keywords: Customer Satisfaction, Experiential Marketing, Interior Design

Abstract

The purpose of this study is to examine the effect of experiential marketing and Interior Design on consumer satisfaction Reach Coffe. Descriptive explanatory research will be conducted to meet the research objectives. Data will be obtained by distributing questionnaires to Reach Coffee consumers through self-managed surveys. Samples are selected by accidental sampling method. The data will be analyzed using SPSS Multiple Linear Regression. This study Found that experiential marketing and Interior Design have an effect on Reach Coffee customer satisfaction. This research provides insight to Reach Coffee managers that in an effort to win the competition, developing experiential marketing programs and paying attention to Interior Design can provide solutions to increase customer satisfation

Published
2024-05-20