INTEGRATING THE UNEN-UNEN BECIK KETITIK ALA KETARA INTO INDIVIDUAL MORALITY AS A CORRUPTION PREVENTION SYSTEM

Abstract

Integrating Unen-Unen Becik Kelitik Ala Ketara into Individual Morality as a Corruption Prevention System.The dynamics of business growth occur so rapidly. The business world is also considered to have entered a very competitive era and caused a very cruel competition. Humans compete to enrich themselves, prioritizing materialism and egoism. This article aims to incorporate the philosophy of life derived from Unen-unen Becik Kelitik Ala Ketara as a corruption prevention system. As for the definition, the author uses a qualitative method with the perspective of the Nusantara paradigm. This research results in the concept of a corruption prevention system based on the Becik kelitik Ala Ketara unen-unen that creates a self-control in a person to avoid corruption. The existence of belief and implementation of the becik in subtle ways can raise individual awareness of the ultimate goal of life.