SELF-EFFICACY AND DIGITAL TRANSFORMATION AS DRIVERS OF ENTREPRENEURIAL SUCCESS

Abstract

The increasing digitalization of the business landscape has significantly influenced entrepreneurial success, particularly in the culinary SMEs sector. Self-efficacy and digital transformation are key factors that drive entrepreneurial growth, enhancing business performance through technological adaptation and confidence in business operations. However, the relationship between these factors and entrepreneurial success remains underexplored, particularly in developing regions. This study aims to examine the impact of Self-Efficacy and Digital Transformation on Entrepreneurial Success, with Entrepreneurial Intention as a mediating variable. The study employs a quantitative research approach using path analysis in SPSS 24. Data were collected from 150 SMEs owners in the culinary sector in Garut Regency, selected through purposive sampling.These findings suggest that building self-efficacy and integrating digital technologies are essential for entrepreneurial success. Entrepreneurs should focus on digital literacy training and confidence-building programs, while policymakers should support digital transformation initiatives for SMEs.