FROM CONCEPT TO REALITY: EXAMINING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE VIA COMPETITIVE ADVANTAGE

Rahyuniati Setiawan; Nizar Alam Hamdani; Teten Muhammad Sapril Mubarok; Mohammad Soni

Rahyuniati Setiawan Universitas Garut
Nizar Alam Hamdani Universitas Garut
Teten Muhammad Sapril Mubarok Universitas Garut
Mohammad Soni Universitas Garut

Keywords: entrepreneurial orientation, business performance, competitive advantage, food and beverage industry, Garut Regency

Abstract

This study examines the impact of entrepreneurial orientation on business performance, with competitive advantage as a mediating factor, among food and beverage business owners in Garut Regency. Using a quantitative approach with a survey method, the study draws from a population of 6,781 business owners. A random sample of 261 respondents was selected and surveyed through both online and offline questionnaires. The collected data were analyzed using the SmartPLS software to assess the measurement model and test the hypotheses. The findings reveal that entrepreneurial orientation has a positive and significant effect on competitive advantage. Furthermore, competitive advantage positively influences business performance. Additionally, the study confirms that competitive advantage serves as a mediating variable, linking entrepreneurial orientation to business performance. These results highlight the crucial role of entrepreneurial orientation in enhancing business performance, particularly through strategies that strengthen competitive advantage.