DIGITAL TRANSFORMATION IN MANAGEMENT ACCOUNTING: TECHNOLOGY, ANALYTICS, AND INNOVATION

Abstract

In the digital era and globalization, management accounting must transform to address increasingly complex decision-making demands. This study examines the impact of advanced technologies—AI, big data analytics, and cloud computing—on enhancing financial reporting efficiency and accuracy. It evaluates the role of predictive analytics in forecasting risks and opportunities, develops a conceptual framework for value-based accounting integrating sustainability and corporate social responsibility, and investigates how innovation and creativity drive strategic decision-making. A qualitative descriptive approach was employed using a systematic literature review and bibliometric analysis of peer-reviewed articles. Findings demonstrate that technological integration improves real-time decision-making, while predictive analytics supports proactive risk management. Additionally, value-based accounting aligns financial performance with ethical and sustainable practices, and a focus on innovation fosters adaptive accounting models. This comprehensive framework offers actionable insights for academics and practitioners, contributing to the digital transformation of management accounting and overall improved competitive advantage in today’s rapidly evolving markets