PENINGKATAN DAYA JUAL UMKM SOFABED MELALUI PEMASARAN DIGITAL DESA CIGUNUNGSARI KEC. TEGALWARU KARAWANG

Abstract

This Community Service aims to refer to a predetermined theme, namely Increasing the selling
power of sofabed UMKM through digital marketing in Cigunungsari Village, Kec. Tegalwaru
Karawang. The subjects targeted in this Community Service are the people of Cigunungsari
village. The activities carried out are training to increase the selling power of UMKM business
actors in improving the welfare of the community in Cigunungsari Village, also providing
information about product innovation that is very important to increase awareness and maintain
the market, and improve packaging, labels, certificates, and others. need. The benefits obtained
are that the community can have knowledge and skills for the selling power of sofabed UMKM in
improving the family economy, it also aims to increase awareness of the importance of innovation
in a product and help a business that is processed to develop products in terms of marketing, also
helps develop marketing UMKM efforts so that these businesses can develop well and provide a
little product innovation can also open opportunities for market expansion, product development,
namely by introducing new original products. The method used in this Community Service is
training on the selling power of sofabed UMKM through marketing using lectures with
presentation and question and answer techniques. The results of this community service are very
good, this can be seen from the enthusiasm of the participants in participating in this activity,
which is marked by the large number of participants in this training.