STRATEGI PENGEMBANGAN BISNIS HAND SANITIZER PADA FAKULTAS FARMASI UBP KARAWANG MENGHADAPI COVID-19

  • Syifa Pramudita Faddila Universitas Buana Perjuangan Karawang
  • Netti Nurlenawati Universitas Buana Perjuangan Karawang
  • Uus Muhammad Darul Fadli Universitas Buana Perjuangan Karawang

Abstract

Tingginya angka positif COVID-19 di seluruh dunia, khususnya di Jawa Barat dengan prediksi
sebanyak 3-4 orang terinfeksi setiap harinya membuat guncangan ekonomi dimana-mana. Namun
tidak semua bisnis tenggelam. Bisnis hand sanitizer menjadi salah satu bisnis yang hadir dan
berkembang pesat saat ini. Kondisi sekarang bagaimanapun sangat menguntungkan UMKM produsen
bisnis hand sanitizer termasuk Fakultas Farmasi UBP Karawang. Tujuan penelitian ini mengkaji
strategi pengembangan bisnis hand sanitizer pada Fakultas Farmasi UBP Karawang. Penelitian ini
menggunakan analisis SWOT dengan responden yang dipilih secara purposive. Hasil penelitian
diperoleh bahwa strategi pengembangan bisnis hand sanitizer pada Fakultas Farmasi UBP
Karawang dalam mengahadapi Covid-19 yaitu: (1) Meningkatkan kualitas; (2) Meningkatkan
teknologi; (3) Perbaikan struktur organisasi; dan (4) Memperluas pemasaran. Diharapkan Fakultas
Farmasi dapat mengimplemantasikan strategi pengembangan tersebut.
Kata Kunci : Strategi Pengembangan Bisnis, hand sanitizer, COVID-19

The high number of positive COVID-19 around the world, especially in West Java, with a
prediction of 3-4 people infected every day, caused economic shocks everywhere. But not all
businesses sink. The hand sanitizer business is one of the businesses that are present and growing
rapidly today. The current condition, however, is very profitable for SMEs, manufacturers of hand
sanitizer business, including the Faculty of Pharmacy UBP, Karawang. The purpose of this research
is to examine the hand sanitizer business development strategy at the UBP Karawang Faculty of
Pharmacy. This study uses a SWOT analysis with respondents selected purposively. The results
showed that the hand sanitizer business development strategy at the UBP Karawang Faculty of
Pharmacy in dealing with Covid-19, namely: (1) Improving quality; (2) Improve technology; (3)
Organizational structure improvement; and (4) Expanding marketing. It is hoped that the Faculty of
Pharmacy can implement this development strategy.
Keywords: Business Development Strategy, hand sanitizer, COVID-19

Published
2021-07-16