Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT)

Manajemen Pemasaran

Authors

  • Titin Sadiyah a:1:{s:5:"en_US";s:30:"International Woman University";}
  • Rizka Aula Assaf International Woman University

DOI:

https://doi.org/10.36805/manajemen.v10i1.8005

Keywords:

Online Promotion, Price, Purchase Decision

Abstract

The economy in Indonesia in the third quarter of 2023 experienced growth of 4.94% amid
the global economic slowdown compared to the third quarter of 2022. The small micro and
medium enterprise sector or known as MSMEs also has an important influence on
economic development in Indonesia. PT Menjahit Mimpi Indonenesia is one of the
MSMEs engaged in apparel production services in collaboration with convection business
actors and located in Cimahi City. This study aims to see the effect of online promotion
and price on purchasing decisions at PT Menjahit Mimpi Indonesia partially and
simultaneously. A quantitative approach with verification research design is the method
used in this study. The population taken in this study were consumers of PT Menjahit
Mimpi Indonesia who made at least one transaction totaling 132 people. The Slovin
formula was used in calculating a sample of 57 consumers. This study shows the results
that online promotion and price have a positive and significant effect on purchasing
decisions at PT Menjahit Mimpi Indonesia partially and simultaneously.

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Published

2024-10-29

Issue

Vol. 10 No. 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF

Section

Articles

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How to Cite

Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) : Manajemen Pemasaran. (2024). Jurnal Manajemen Dan Bisnis Kreatif, 10(1), 54-65. https://doi.org/10.36805/manajemen.v10i1.8005