Rancangan Platform Galeri Bisnis Pada Inkubator Bisnis di Area Sub-Urban Dalam Meningkatkan Pemasaran UMKM
Manajemen Pemasaran
DOI:
https://doi.org/10.36805/manajemen.v10i1.7891Keywords:
SME Incubator, SME Enterpreneur, SME Marketing, Social Enterpreneur, Social BusinessAbstract
Indonesia has the highest number SMEs in the ASEAN region. Employ 97% of the
workforce, contribute 60.3% to GDP and 14.4% of national exports. However, the
condition of Indonesian SMEs is still suboptimal, particularly in terms of access to
financing and markets. This remains a major challenge for SMEs in expanding their
businesses. SME incubator gallery platform is one solution to enhance collaboration
with SME. Through this, SME can promote and market their products more widely and
effectively. The platform facilitates connections with potential partners such as suppliers,
distributors, and investors, who can assist in business development and expansion. The
Canvas Business Lean method was employed in designing this platform. The outcome
of this research is the Incubator Platform, which SME can utilize to enhance their
business competencies. To join this platform, SME participants register through the
platform and upon verification by the administrative team, they gain access to the
provided features.
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