Rancangan Sistem Penilaian Kinerja Divisi Marketing Menggunakan Human Resource Analytic
Manajemen Sumber Daya Manusia
DOI:
https://doi.org/10.36805/manajemen.v10i1.2922Keywords:
human resources information systems, performance assessment, competenciesAbstract
Employees are the core of any successful business, and their skills are critical to achieving
company goals. This research focuses on improving performance management in the sales
and marketing department of Hotel BC. By carefully examining the core competencies of
the sales and marketing team, this research aims to develop a performance evaluation
system that accurately reflects employee contributions. This system will utilize the
strengths of human resource information systems and data analysis. Our research used
an analytical descriptive approach to understand the current performance evaluation
process and identify areas for improvement. Preliminary findings indicate that work ethic,
sales achievement, and company loyalty are important factors in assessing the
performance of marketing staff. While these factors may evolve as the hotel develops, it is
imperative to maintain a rigorous and systematic approach to performance evaluation.
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