Transformasi Budaya Organisasi di Era Digital: Analisis Model Hybrid Culture dalam Adaptasi Kerja Jarak Jauh
DOI:
https://doi.org/10.36805/g99rt148Keywords:
organizational culture, digital culture, hybrid work, adaptive structure, value transformationAbstract
The transformation of organizational culture has become increasingly critical in the context of the rapidly evolving hybrid work environment following the pandemic. The conventional culture centered on physical presence is shifting towards one that emphasizes flexibility, autonomy, and digital collaboration. This study aims to examine the dynamics of organizational cultural change through the hybrid culture approach. Employing an exploratory case study design with a descriptive qualitative methodology, data were obtained through semi-structured interviews, document analysis and literature review, and analyzed using thematic analysis. The findings identify three central themes : the redefinition of work values grounded in trust and performance outcomes; structural adaptation through agile management and digital leadership; and the integration of inclusive and representative digital cultural symbols. The study underscores that cultural transformation extends beyond the digitalization of work processes to encompass a comprehensive reconstruction of organizational values and symbols. These findings offer both conceptual and practical contributions to the development of adaptive organizational cultures in the era of remote and hybrid work.
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Copyright (c) 2025 sri maryati, Daffa Muhammad Ivandharu Muhammad Ivandharu, Dedeh Nurdalillah, Mira Veranita, Heny Hendrayati
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