ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG PADA MAKAM SYECH QURO KARAWANG
DOI:
https://doi.org/10.36805/manajemen.v5i2.1033Abstract
Penelitian ini membahas faktor apa saja yang mempengaruhi keputusan berkunjung
pada makam Syech Quro Karawang dan faktor apa yang dominan mempengaruhi keputusan
berkunjung pada makam Syech Quro Karawang. Sampel penelitian ini adalah 307 orang
pengunjung makam Syech Quro Karawang. Hasil penelitian ini menunjukan bahwa faktor-faktor
yang mempengaruhi keputusan berkunjung pada makam Syech Quro Karawang adalah faktor
keinginan untuk menambah pengetahuan baru, faktor melepaskan diri dari rutinitas pekerjaan,
faktor menjalin silahturami dan faktor ingin menikmati aktivitas yang menyenangkan, dan faktor
dominan yang mempengaruhi keputusan berkunjung pada makam Syech Quro Karawang adalah
faktor keinginan untuk menambah pengetahuan baru.
Kata Kunci : Keputusan Berkunjung, Melepaskan Diri, Relaksasi, Bermain, Mempererat Ikatan
Keluarga, Gengsi, Interaksi Sosial, Romantis, Peluang Pendidikan, Pemenuhan Diri, dan Harapan
Terpenuhi
Abstract : This study discusses what factors influence the decision to visit the tomb of Syech Quro
Karawang and what factors predominantly influence the decision to visit the tomb of Syech Quro
Karawang. The sample of this study was 307 visitors to the tomb of Syech Quro Karawang. The
results of this study indicate that the factors that influence the decision to visit the tomb of Syech
Quro Karawang are the factors of wanting to add new knowledge, the factor of breaking away
from work routines, the factor of strengthening family bonds and the factor of wanting to enjoy
pleasant activities, and the dominant factor influencing the decision of visiting the tomb of Syech
Quro Karawang is a factor in wanting to add new knowledge.
Keywords: Visiting Decision, Exscape , Relaxation, Play, Strengthening Family bonds , Prestige,
Social Interaction, Romance, Educational Opportunities, Self-Fulfillment, and Wish Fulfillment.
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