THE IMPLEMENTATION OF GOOD GOVERMENT GOVERNANCE IN THE IMPLEMENTATION OF FRANCHISE BUSINESSES IN INDONESIA

Abstract

This research aims to analyze and examine the application of Good Government Governance (GGG) principles in the implementation of franchise businesses in Indonesia. The implementation of GGG is crucial to create a healthy, transparent, and accountable business climate, especially in the franchise sector that involves many parties, both from the government as a regulator and business actors. The research method used is literature study and qualitative analysis of laws and regulations related to franchising, as well as applicable government policies. The results of the study show that franchise regulations in Indonesia have adopted several GGG principles, such as transparency through registration and information submission obligations, as well as accountability in the form of supervision and law enforcement. However, its implementation still faces several obstacles, including weak inter-institutional coordination, lack of socialization to business actors, and overlapping regulations. Synergy between the central and regional governments, as well as the active role of franchise associations is needed to increase the effectiveness of supervision and law enforcement. The conclusion of this study is that the implementation of GGG in the franchise business in Indonesia is still not optimal and requires systematic improvement. The recommendations included simplifying regulations, increasing supervisory capacity, and strengthening partnerships between the government and the private sector. Thus, it is hoped that a conducive franchise ecosystem can be created, protect the rights of all parties, and encourage sustainable economic growth