ANALISIS MODEL BISNIS BESI TUA DI INDONESIA (STUDI KASUS DI PT. PUTRA KEMUNING KARAWANG)

  • Eman Sulaeman
  • Danang Kusnanto

Abstract

Peluang bisnis besi tua saat ini sangat menarik karena selain cara kerjanya mudah, sirkulasi uangnya juga sangat besar. Pertumbuhan bisnis ini seiring dengan tumbuhnya industri di K abupaten Karawang dimana bisnis besi tua merupakan turunan dari industri yang ada, khususnya industri metal dan otomotif. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana konsep model bisnis pada bisnis besi tua PT. Putra Kemuning dengan menggunakan bisnis model kanvas yang mencakup sembilan blok yaitu value propositions, channels, customer relationships, customer segments, revenue streams, key resources, key activities, key partners, cost structure. Sembilan blok bisnis model kanvas ini juga dijadikan sebagai unit analisis dalam penelitian ini. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan jenis penelitian studi kasus. Teknik analisis yang digunakan dalam penelitian ini adalah teknik analisis domain. Hasil penelitian dapat disimpulkan bahwa model bisnis menggunakan model bisnis kanvas  telah mendukung proses operasi bisnis besi tua di PT. Putra Kemuning sesuai dengan harapan.

Kata kunci:  Bisnis, Model Bisnis, Model Bisnis Kanvas, Bisnis Besi Tua

Today's scrap metal business opportunity is very interesting because in addition to how it works easily, the circulation of money is also very large. The growth of this business is in line with the growth of industry in the Karawang Regency where the scrap metal business is a derivative of the existing industry, particularly the metal and automotive industries. The purpose of this study was to determine how the concept of the business model in the scrap metal business of PT. Putra Kemuning uses a canvas business model that includes nine blocks, namely value propositions, channels, customer relationships, customer segments, revenue streams, key resources, key activities, key partners, cost structures. The nine business blocks of the canvas model are also used as the unit of analysis in this study. The research method used is a descriptive qualitative approach to the type of case study research. The analysis technique used in this study is the domain analysis technique. The results of the study concluded that the business model using the canvas business model had supported the scrap metal business operations process at PT. Putra Kemuning in accordance with expectations.

Keywords: Business, Business Model, Canvas Business Model, Scrap Metal Business

Published
2020-05-01
Section
Articles